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Meaningful, memorable and distinctive. These elements are all hallmarks of a strong brand identity. A brand is more than simply a logo. A brand is how someone feels about your product, service, or company. A distinctive, memorable brand stands out in the marketplace and creates an emotional relationship with your customers that is the foundation of a truly successful brand.
ONTAP.MARKETING can work with you to review your brand positioning. We can create a strong brand identity for your company and a defined market positioning that will help improve customer loyalty and deliver increased revenue.
Does your website make it easy for people to find the information they want, quickly and efficiently? Is the design eye-catching, the content well laid out and easy to read? Is your website search engine optimized?
If instead of a website your company uses social media to build an online presence, you could benefit from creating landing pages to encourage interaction with your brand, such as downloading an article, driving users to your Facebook page, or click to purchase.
ONTAP.MARKETING creates well designed, highly functional websites and landing pages that improve customer engagement and interaction with your brand.
What's your brand's social media strategy? Having a Facebook, Twitter or Google+ account is not a strategy. A successful social media strategy requires careful planning and an understanding of the different social actions that the various social media channels promote.
ONTAP.MARKETING designs social media strategies that fully integrate with your marketing and business strategies. Our plan will drive brand awareness, enhance your PR activities, and increase leads and sales.
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Content is King. From press releases to blog articles, and customer case studies to product marketing materials. From social media content to white papers and internal communications and everything in between. Communicating your message is a vital part of marketing your business.
ONTAP.MARKETING creates compelling content that promotes customer engagement and brand preference. Any content you can dream up, we can deliver.
Your company presentations should reflect your brand identity. They should all maintain a consistent look and feel and contain a measured amount of engaging content that succinctly coveys your message. Constructing great presentations is an art.
ONTAP.MARKETING develops engaging presentations that reflect your brand identity, inform, educate and entertain your audience.
Today's consumers are online, Googling, Yahoo-ing and Bing-ing to find what they want. They conduct research online, consume media online and are active on social media.
When you Google your business category do you show up on the first page? Listed underneath the paid ads are the organic search results by which Search Engine Optimization (SEO) mavens measure the digital power of your brand. Having your business list on the first page of these coveted organic search results requires an investment in time, tactics and dollars.
ONTAP.MARKETING develops SEO plans that align with your budget and over time will help your brand gain the online traction you seek.